Kevin Trudeau’s ‘Secret Society’ Clips Are Going Viral on X, Minus the Prison Part

The Story

The clip is slick. Trudeau, in a dark suit, sits in a candlelit room with a staircase behind him and talks straight past the camera. “Those who create a lot in life have a large sexual drive as well,” he says. “Reason being, sexual energy is creative energy.” Making money, art, cooking and building anything, he goes on, are all “an expression of creative energy.”

Then comes the hook. If people with a strong sex drive “learn how to transmute that into our creative energy,” he says, whatever they put it into will have “a lot of juice behind them.” He closes by calling it “the ritual that we learned,” one he was “extremely excited to learn and practice.” The post doesn’t say where the footage comes from.

@PersonGratt, whose bio reads “Finance | Risk | Capital,” framed it as wisdom from “a former member of a secret society”: “The hunger that keeps people up at night, he says, is the same hunger that builds empires” (@PersonGratt on X). It’s the account’s second Trudeau hit in two days. An Oct. 31 post about Aristotle Onassis sitting near rich people when he was broke, an idea “Kevin Trudeau says Onassis learned inside a secret society,” passed 750,000 views and 6,500 bookmarks (earlier post). Several replies on that thread asked the obvious question: isn’t this the convicted infomercial guy?

The secret is a 1937 bestseller

“Transmute” is the giveaway. Chapter 11 of Napoleon Hill’s Think and Grow Rich is titled “The Mystery of Sex Transmutation,” and it lays out the same theory: sex desire is the strongest human drive, and redirecting it into work produces imagination, persistence and, yes, riches. “It means the switching of the mind from thoughts of physical expression, to thoughts of some other nature,” Hill wrote (Think and Grow Rich). The book has sold for nearly 90 years in every airport on Earth, which makes it an odd thing to call a secret.

The secret society, for its part, comes from Trudeau himself. In August 2025 he said he was initiated at age 6 into a group he calls “The Brotherhood” and later walked away from it, and he promoted a limited docuseries, Kevin Trudeau: Classified, about what he says he learned inside (Trudeau on Facebook; Kevin Trudeau podcast). None of that has been independently verified.

The part the clip skips

Trudeau was the face of late-night TV for years. In 2004 he settled with the Federal Trade Commission and promised not to misrepresent the contents of his books in infomercials. Then came The Weight Loss Cure “They” Don’t Want You to Know About. Prosecutors said his ads called the plan easy and “not a diet” when the book required weeks at 500 calories a day plus prescription hormone injections (U.S. Attorney’s Office). The infomercials aired at least 32,000 times, and the book brought in about $39 million, according to prosecutors (AP).

A jury convicted him of criminal contempt in November 2013. On March 17, 2014, a federal judge in Chicago sentenced him to 10 years in prison, and an appeals court upheld the sentence in 2016 (U.S. Attorney’s Office; 7th Circuit). He was released in January 2022 after serving about eight years (Chicago Sun-Times).

The money fight didn’t end there. The FTC said Trudeau still owed much of a $37.6 million civil judgment and had hidden assets. In June 2023, Judge Robert Gettleman found he remained in contempt with more than $17 million outstanding, but he didn’t send Trudeau back to jail. His reasoning was that Trudeau could earn money and take donations from his fan club to pay it down, and he ordered most of that income turned over (court ruling). In November 2024, a federal judge approved a negotiated consent order in the 21-year-old case (Law360).