Featured image: A MrBeast Burger delivery meal. Photo: YosemiteYamper / Wikimedia Commons, CC BY-SA 4.0.
The Lowdown
A CMO for a guy whose name is the marketing sounds odd until you remember the company wants to stop depending on him. Snacks, phones and cards all need a brand that outlives one face.
Key Takeaways
- Beast Industries promoted Michelle St. Jacques to chief marketing officer, Business Insider reported on October 30 (Business Insider).
- She will keep overseeing consumer goods, including Feastables (Business Insider).
- CEO Jeff Housenbold said he considered outside candidates but chose St. Jacques (Business Insider).
The Story
In a staff memo viewed by Business Insider, Housenbold said St. Jacques had built brands including Dove, Heinz, Miller Lite and Coors Light and “can set clear strategy and deliver strong execution” (Business Insider).
Her remit includes defining the MrBeast brand, leading marketing for MrBeast and partner brands, and overseeing the viral marketing team. She is based in Chicago (Business Insider).
Business Insider said the company wants to lessen its reliance on its founder. MrBeast’s YouTube channel has over 524 million subscribers, and Donaldson voices a role in Angry Birds Movie 3, due in December (Business Insider).
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More Context
- Business Insider — Top YouTuber MrBeast has named his first chief marketing officer ↗