‘Practical Magic 2’ Ends Spider-Man’s Six-Week Reign With a Soft $30 Million Debut

Sandra Bullock and Nicole Kidman’s sequel opened at No. 1 but on the low end of expectations for a $75 million film.

Sandra Bullock

Featured image: Sandra Bullock. Photo: Gage Skidmore / Wikimedia Commons, CC BY-SA 2.0.

The Lowdown

Nostalgia got Practical Magic 2 to the top, but just barely. A B+ from audiences says the fans who showed up had a good time; the problem is that it was mostly the original fans. For a $75 million sequel, that’s a spell that needs to work for a lot longer.

Key Takeaways

  • Practical Magic 2 opened at No. 1 for September 11–13 with $30.0 million from 4,146 theaters (Box Office Mojo).
  • It added $16 million overseas for a $46 million global start (Variety).
  • The sequel cost a reported $75 million, earned a 36% Rotten Tomatoes score and a B+ CinemaScore (Variety).
  • Its win ended Spider-Man: Brand New Day’s six-weekend run at No. 1 (Variety).

The Story

Warner Bros.’ Practical Magic 2 opened at No. 1 over September 11–13 with $30.0 million from 4,146 theaters (Box Office Mojo). Variety called the result a disappointment, on the lower end of expectations (Variety).

The sequel reunites Sandra Bullock and Nicole Kidman as the Owens sisters, picking up 25 years later as their daughters uncover family secrets. Susanne Bier directed, Joey King and Maisie Williams joined the cast, and Dianne Wiest and Stockard Channing returned (Variety).

With a reported $75 million budget, a 36% Rotten Tomatoes score and a mostly older female audience, the film faces a long climb. Overseas added $16 million from 77 markets for a $46 million global weekend (Variety).

The win did end Spider-Man: Brand New Day’s six-weekend reign. Spidey slipped to second with $8.4 million, and The Odyssey passed $600 million domestically (Box Office Mojo).

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