Featured image: Shawn Michaels in 2004. Photo: STEPHVE / Wikimedia Commons, CC BY 2.0.
The Lowdown
If this happens, it’s the clearest sign yet that the NXT approach Michaels built is becoming WWE’s main-roster philosophy. Treat it as a report, not an announcement, but succession plans like this rarely leak by accident.
Key Takeaways
- PWInsider reported that Bruce Prichard is expected to retire as Executive Director of Creative Writing & Talent after WrestleMania 43 (NoDQ).
- Shawn Michaels, head of NXT, is expected to take over the role, per the same report (NoDQ).
- False Finish reported that AJ Styles is expected to be more hands-on in NXT as a result (NoDQ).
- WWE has not officially announced any change.
The Story
WWE may be planning a major change in its creative leadership. According to PWInsider, as relayed by NoDQ, Bruce Prichard is expected to retire from his role as WWE’s Executive Director of Creative Writing & Talent after WrestleMania 43, staying on as a consultant (NoDQ).
A follow-up PWInsider report said WWE plans to promote from within, with Shawn Michaels, the Senior Vice President of Talent Development and Creative who runs NXT, expected to step into Prichard’s job. Sources said the succession plan has been in place for some time (NoDQ).
Michaels, who is close with Chief Content Officer Paul “Triple H” Levesque, took over NXT in September 2021. False Finish reported that people at the Performance Center expect AJ Styles to take a bigger role in NXT as a result (NoDQ).
None of this has been confirmed by WWE.
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