The Lowdown
Making a cheese mascot sad is a strangely effective hook, and the wedge pun is so committed you have to respect it. It’s the brand stunt of the season that actually got people talking.
Key Takeaways
- The Laughing Cow swapped its mascot for a serious, frowning cow, which became the “Not Laughing Cow” meme (Know Your Meme).
- The brand revealed she stopped laughing because of trivial everyday disagreements driving a wedge between people (PR Newswire).
- Fans are invited to share light videos about petty disagreements with #SpreadTheLaugh (Dairy Foods).
The Story
The company didn’t immediately explain the change, which led to memes imagining reasons the cow stopped laughing (Know Your Meme).
Bel Brands later said the culprit was arguments over things like socks with sandals, throw pillows, how full a trash bin can get, and meetings versus emails (PR Newswire).
The campaign frames a cheese wedge as something to share, not a divider, and asks fans to help her laugh again (Dairy Foods).
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More Context
- PR Newswire — The Laughing Cow Finally Reveals Why She Stopped Laughing ↗
- Dairy Foods — The Laughing Cow reveals why she stopped laughing ↗
- Know Your Meme — The Weekly Meme Roundup: Malfoid, Ronaldo Day, Hotel Lobby AI And More ↗