Featured image: A MrBeast Burger delivery meal. Photo: YosemiteYamper / Wikimedia Commons, CC BY-SA 4.0.
The Lowdown
Fifty-five million views on three-minute shorts is a real audience, and kids’ animation is a smart lane for a brand that sells toys. It’s another sign MrBeast wants to be a studio, not just a channel.
Key Takeaways
The Story
MrBeast Lab began in 2025 as a way for Jimmy Donaldson and Beast Industries to test animation. It follows MrBeast and a team of beasts brought to life by Pandemonium, the living energy of creativity (TheWrap).
“With no Lab and the Shroud closing in, the team follows a signal that suggests Banana may not be gone,” the press release says of the new episodes (TheWrap).
Ben Bjelajac and Michael Cruz are showrunners, Studio Moshi handles animation, and the series is produced by Beast Industries and Moose Toys. The last episode is scheduled for December 13 (TheWrap).
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