Person Profile
Internet Culture
All PCP Coverage
-
Abrasive Producer Yanito932 Goes Viral as TikTok Memes His Ear-Splitting Producer Tag
The experimental hip-hop producer’s harsh beats have inspired videos of listeners recoiling the moment his tag hits.
-
MrBeast Names His First Chief Marketing Officer
Beast Industries promoted Michelle St. Jacques, who has run consumer goods including Feastables since February.
-
Jimothy the Raccoon, Fruit Love Island and Punch the Monkey: 2026’s Viral Halloween Costumes
This year’s internet moments, from AI fruit to a short-spined raccoon, are turning into costumes, with Y2K nostalgia close behind.
-
Firefox’s New Ad Reunites Numa Numa Guy, Bad Luck Brian and Other Early Internet Stars
The browser’s video asks what happened to the fun internet and stars 10 of the web’s first viral celebrities.
-
Trisha Paytas and Moses Hacmon Break Their Silence on the Ethan Klein Scandal
On her Just Trish podcast, Ethan’s former Frenemies co-host said she felt relief, and was ashamed of it, while Hila’s brother said…
-
Tubi and TikTok Launch an Incubator to Turn 12 Creators’ Content Into 10 Series
The Creatorverse Incubator will fund long-form shows across animation, horror, reality and YA, including a dating show called Kai Picks The Guy.
-
Instagram Tests 90-Minute Videos and Launches on Apple TV, but Still Won’t Share Ad Revenue
Adam Mosseri says he was long against long-form video, but Instagram’s new Features format is now testing in the U.S.
-
TikTok Star Griffin Johnson Is Engaged to Macy Broyles
The former Sway House member proposed at the St. Regis Bal Harbour in Florida with a 4.03-carat ring.
-
MrBeast and Mastercard Team Up on Co-Branded Cards for Creators
Beast Industries and Mastercard will build consumer and creator card programs, experiences and tools as MrBeast pushes further into finance.
-
MrBeast Lab Animated Series Returns With Eight New Episodes Starting November 1
The YouTube adventure series picks up after the lab’s destruction, with weekly episodes running into December.