Person Profile
Creator Economy
All PCP Coverage
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MrBeast Names His First Chief Marketing Officer
Beast Industries promoted Michelle St. Jacques, who has run consumer goods including Feastables since February.
Mike Wayne -

Tubi and TikTok Launch an Incubator to Turn 12 Creators’ Content Into 10 Series
The Creatorverse Incubator will fund long-form shows across animation, horror, reality and YA, including a dating show called Kai Picks The Guy.
Mike Wayne -

Instagram Tests 90-Minute Videos and Launches on Apple TV, but Still Won’t Share Ad Revenue
Adam Mosseri says he was long against long-form video, but Instagram’s new Features format is now testing in the U.S.
Mike Wayne -

MrBeast and Mastercard Team Up on Co-Branded Cards for Creators
Beast Industries and Mastercard will build consumer and creator card programs, experiences and tools as MrBeast pushes further into finance.
Mike Wayne -

PaymoneyWubby Calls Twitch’s 50/50 Sub Split “Highway Robbery”
The streamer told Dexerto that creators are “getting robbed” and pointed to Kick’s 95/5 split.
Mike Wayne